What is Referral SpamDid you ever see many hits from weird sounding referrers? 20, 40 or 100 in a few minutes? Did you maybe even look at one of those sites because you were excited and curious for you had that many visits?
Especially as a new website owner or local business, referral spam can be a problem.
Referral spam is produced by bots that crawl your site. They do not interact with your site and no real person is looking at your site.
In most cases they do not link to your site; they just pretend to (luckily).