Tuesday, October 18, 2016

Interview with beBee Co-Founder Javier Camára Rica

beBee Brand Ambassador


Those of you who know me will have a hard time believing that I (of all people) was appointed as Brand Ambassador for a Social Network.

How could that happen?

beBee is refreshingly different. It´s a "no rules" site. Whether you want to share information about Change Management or a cute cat picture - everyone is welcome. Job searchers and recruiters find their place just like plumbers, philosophers, managers, bloggers ...

The affinity-based approach makes sure that we can connect with exactly the people or topics we chose.

It could not replace LinkedIn and the German pendant (I´m expanding!) XING. A particular group of corporate management will never participate in online socializing. They are glad when in their limited free time no salespeople can bug them. And they could not share personal interests.

But they will leave their static business card on business networks so that to me the question is not LinkedIn or beBee.

The new connections and good mood from successful social media work on beBee reflect on everything else you might do on the net.

I started on XING a week ago, and have already 103 connections, founded a group that has 24 members. That might not sound impressive to American ears. But for a specialized topic and a country the size of Germany, it´s a great start. My group became the second largest group for the topic in 3!! days.

I had two meaningful (phone/skype) appointments and am discussing a partnership.

Networking on beBee makes me so happy, that I forget that I hate social media - and that leads to good results everywhere.

But ... this is not a Cheerleading event.

What I have achieved with the help of beBee

  • More interaction on LinkedIn
  • Could FINALLY close my Facebook account
  • Two new clients in the last 23 days
  • Two new testimonials
  • and lots of fun, engaging conversation 
Fun and likable clients are the ultimate measures, and the site is just starting to grow in the US, Germany - worldwide.  


Equity for Ambassadors

Well, as an Ambassador you are entitled to equity. Would you agree with me if I say that people who own a piece of a network will find a way to make it successful?

That said, 11 Million users in the first year is impressive as it is.

Words are words - facts are facts. 

Check out beBee

Below is the link to the interview and also my profile where you can see the number of followers I gained in a short period and how much quality comments and discussions take place under my posts. 




See you there!

PS: Oh, and drop me a note, I´ll be happy to "introduce" you and help you to get started there. 


Friday, September 30, 2016

How to not be annoying on Twitter

Use of Twitter auto messages


A quick Twitter tip from my personal point of view:

I might be particularly sensitive to spam, but rest assured that there are others who feel just like me.

You know what I find surprising? Meanwhile, the only group of people besides porn stars I am not following back on Twitter are social media experts.

First off: It makes sense to automate Twitter to reduce the workload.

There are many social media experts with tons of know-how on the market. But it´s also a title (like Entrepreneur, Leader) that is trending and free to wear. Therefore, many brand new marketers call themselves "social media experts" right after they signed up to their first MLM (multi-level marketing).

That surely doesn't apply to all, but generally speaking, many social media experts, or self-proclaimed experts, are a severe annoyance on Twitter. 90% of them send an auto message with some link. The penetrant ones even start their message with "I have a gift for you." or post on your timeline.

How much credibility has someone who sends you his affiliate links right after you were kind enough to follow them back?

I use auto-reply too. I welcome everyone who gives me the honor of following me. I do not include links to any offer or link. I do not ask people to follow me on other social media sites.

That is because I understand that at this point I have not earned their trust and it is not up to me to demand or "sell" anything.

Hand on your heart. Did you ever buy anything from a link someone sends you in their welcome message? ... I didn´t think so.

So PLEASE don´t do it. Just put links to your sites on your profile. If you´re interesting or valuable, enough people will look.

Provide value to your audience first and if you have to send them your links once you have established a connection.

Let´s bring the "social" back in social media (:

Tuesday, September 20, 2016

3 Essential Tools For Online Businesses

The tools mentioned below are either free or they offer a free and paid version. What they have in common is that they can help you run your business better.

In no particular order:

Buzzsumo

https://app.buzzsumo.com

Buzzsumo comes in a free and paid version. The free version allows you to get valuable insights about your influencers.

You can see who shared your content, who engaged with it on sites like Facebook and Pinterest. Even though the amount of information in the free version is limited, it can help you to understand who is engaging with your content and which of your articles and photographs have the biggest impact.

I learned a lot about my readers, if you had asked me before using Buzzsumo I would have guessed that other articles are customer favorites.

SumoMe

http://sumome.com

You might already know Jeff Bullas´ tool set. Latest when you look at the site, you will recognize that you see his SumoMe on several (leading) websites.

Besides that they will try to get you to upgrade, most functions are accessible free of charge. The screenshot shows a few features.



Traffic Travis

Traffic Travis is a pretty universal tool. SEO, Keyword Research, Competitor Research, Backlink Check, Page Analysis and much, much more.

In my opinion, Traffic Travis is not the No. 1 in any of this categories but that you get all of the functions in one tool for FREE is amazing and in a way makes it "no 1". They also offer a "Professional" version that, in all honesty, I have not yet tried.

Check out this video to learn more: Traffic Travis