Tuesday, September 20, 2016

3 Essential Tools For Online Businesses

The tools mentioned below are either free or they offer a free and paid version. What they have in common is that they can help you run your business better.

In no particular order:

Buzzsumo

https://app.buzzsumo.com

Buzzsumo comes in a free and paid version. The free version allows you to get valuable insights about your influencers.

You can see who shared your content, who engaged with it on sites like Facebook and Pinterest. Even though the amount of information in the free version is limited, it can help you to understand who is engaging with your content and which of your articles and photographs have the biggest impact.

I learned a lot about my readers, if you had asked me before using Buzzsumo I would have guessed that other articles are customer favorites.

SumoMe

http://sumome.com

You might already know Jeff Bullas´ tool set. Latest when you look at the site, you will recognize that you see his SumoMe on several (leading) websites.

Besides that they will try to get you to upgrade, most functions are accessible free of charge. The screenshot shows a few features.



Traffic Travis

Traffic Travis is a pretty universal tool. SEO, Keyword Research, Competitor Research, Backlink Check, Page Analysis and much, much more.

In my opinion, Traffic Travis is not the No. 1 in any of this categories but that you get all of the functions in one tool for FREE is amazing and in a way makes it "no 1". They also offer a "Professional" version that, in all honesty, I have not yet tried.

Check out this video to learn more: Traffic Travis


Monday, September 19, 2016

Review of ConnectAudience Retargeting

ConnectAudience Retargeting Review


Wilco de Kreij´s Re-Targeting Email Tool


You have probably already played around with Facebook advertising.  You might have learned that it is a quick way to burn a lot of money for little or no results.

You probably also have noticed that the opening rates for your e-mail campaigns are going down. Part of the reason for that are the changes that e-mail providers are making, but the other part is that it's just not working the way it used to.

You might or might not have used Google´s retargeting option. So when somebody visited your website, you can present them with advertisements, customized advertisements, on other sites he visits. It had probably happened to you that you didn't finish the checkout process in an online store and when you went to Facebook you were suddenly presented with an advertisement for just that company.

The disadvantage of Google´s approach is that they are in control of the data and that you can upload your list - but you will never know who interacted or reacted in which way. Google stays in power and possession of the information that can make you lots of money. Unnecessary to mention that the bidding war on Google Ads makes this an expensive game to play.

Here is where ConnectAudience fits in.

What is ConnectAudience


ConnectAudience can be described as a next-generation e-mail marketing and retargeting tool.

  • synchronize your autoresponder into Facebook Custom Audiences
  • connect your Facebook Lead Ads to you autoresponder
  • run retargeting campaigns depending on how people behave on your website

You will have full control which kind of ads you want to present to which type of prospect. If someone clicked on your link, you could display different ads than to someone who didn't click on your link.

What is important for you to know, is that this tool is approved by Facebook. You do not have to be afraid that at some point in time they might close your account down like it can happen with all of the shady tools.

You are in control and possession of all of the valuable data.
Wilco de Kreij ConnectAudience

A friend of mine has been able to increase his profits by nearly 300%. He calls it "Facebook killer". The vendor talks about the increase in profits of about 234%. Results will differ depending on where you're coming from. This friend was not very good at email marketing to start with, so that I do not want to sound like I expect everyone to see an increase like that.

In this case, I will not post a pro and contra section because, in all honesty, if there are any contra I didn't find them yet.

Facebook advertising used to be inexpensive and effective - these times are over. Presenting targeted ads is the way to go. The engagement will be much higher than with the traditional approach, which further decreases your per-click costs.

I suggest you have a look at the Link where you will find case studies and videos - and if you can determine the negative aspect of this tool, please do let me know.

ConnectAudience


Where to buy


Currently, if you follow the link below you will find a time-limited special offer. In this case, the offer is truly time-limited (not the usual special offer that will still be there in a year from now) so that I suggest you do not wait for too long.

That said, it 's hard to talk about cost when your profit from e-mail marketing goes up dramatically while your costs for Facebook advertising will go down.

ConnectAudience Special Offer


Content Repurposing

When genius doesn't strike


Old posts made new


Content Re-Purposing. Make Old Content NewLet's face it; we can't come up with an ingenious article every day. Luckily, there are several ways of repurposing your content that not only help you over "those days" but also enables you to reach people that are not into reading blog posts.

Some people prefer to listen to a podcast or watch a video. Content repurposing can attract new readers to your site.

Depending on the kind of content you are offering there are many great possibilities of repurposing your content.

Here are some of the best ways to turn a rainy day around

SlideShare

The benefit of sharing a PowerPoint presentation on SlideShare is not as big as it used to be when SlideShare was deeply integrated with LinkedIn, but it is still an option that is highly ranked by Google. Turn some of your old content into PowerPoint presentations. You can add the link or presentation to your relevant articles, which will further help your rankings and make your post more interesting.

And let´s face it (and it bugged me through all of my business life): Even the most ridiculous nonsense looks intelligent and meaningful on a slide. Not that I am saying YOUR content is nonsense.

Quotes

People are visual creatures, and I am sure that your content contains excellent information that can well be turned into useful quotes.  If you are lucky, you will even get a lot of shares when you use them on social media sites.

Updates

Have you learned something new since you first wrote your article? A good way to revive an old post is to add new information and then republish it with the current date.

Podcast

Have you considered starting a podcast? Why not use rainy days to turn your popular articles into podcast episodes? As with the other examples, it allows you to reach new people that might like what you are doing.

Pictures

Turn a clever statement of yours (from the day when genius did strike) into a shareable image. You can use a statement or a snippet of text. This pictures can be used on all social media sites as well as your blog. In my experience, people often share pictures, not only on sites like Instagram, Twitter, Pinterest and such.

List of 16 sites that offer free pictures: HERE

Youtube

If you are comfortable in front of a camera: Create short videos out of your most favorite content. Add the links to your post. Not only do videos rank very well, video sharing platforms are yet another source to appeal to people that do not read blogs and also deepen your connection with your existing client base.

Webinar

This applies only if you have something splendid to share. Do you have something to teach that can help people with their businesses our lives? Can parts of your articles be used to provide immense value to your audience?

Suppose you have the material you should go ahead and create a webinar. A webinar is the best way to show your audience that you are willing and capable to help them out.

An additional benefit is that your list will grow in no time. Looking for the right tool? Look no further than HERE

e-book

Scan your most popular e-mails, your articles and anything else you might have done. Do you find enough material to put together an e-book? If so go ahead and produce it as soon as you can.

An e-book is another excellent tool to add lots of subscribers to your list.